South-west Victoria and south-east South Australia are one of Australia’s prime dairy regions. In 2016 The Midfield Group decided to back themselves on their already established farming foundations to create The Union Dairy Company, which began operation in 2017.
About The Midfield Group
It was the core values of life on the land, an eye for livestock and faith in the fertile farmland of south-west Victoria which prompted Midfield founder Colin McKenna to enter into an arrangement with a local abattoir to process his livestock and offer it for sale in Melbourne in 1975. This original arrangement proved fruitful and when the opportunity arose to purchase the municipal abattoir in 1988, Colin took a punt on the business.
Located in Warrnambool, in the heart of Victoria’s pristine Great South Coast region and one of Australia’s prime dairying regions, the business has expanded to a company with multiple divisions which is a major player in the domestic and export market, with beef, lamb, veal, mutton and their by-products traversing Australia and the globe.
Over time it has expanded to include substantial agriculture investments, with dairy and beef operations throughout south-west Victoria and south-east South Australia. During this time the company has created direct partnerships with 3000 farmers throughout the region who supply beef cattle for domestic and international markets.
The creation of the UDC is a natural extension of these pastoral interests and retains The Midfield Group as a self-sufficient organisation with complete control over its products from paddock to plate.
You can read more about The Midfield Group here.